What approach involves engaging values and emotions to gain support for a course of action?

The approach that involves engaging values and emotions to gain support for a course of action is known as Inspirational Appeals. This technique focuses on stirring enthusiasm and creating a strong emotional connection with the audience, often by aligning a proposal with their values, beliefs, or aspirations. When individuals resonate emotionally with a concept or idea, they are more likely to be motivated to support it and take action. For instance, a leader might use storytelling or share a compelling vision that reflects the shared values of their team, prompting them to rally behind a specific initiative.

In contrast, Rational Persuasion relies primarily on logical arguments and factual evidence to convince others. While effective in many situations, it does not focus on emotional engagement. Consultation involves seeking input from others in the decision-making process, which can foster collaboration but isn't primarily about emotional appeals. Similarly, Collaboration entails working together towards a common goal, emphasizing teamwork rather than emotional engagement. Therefore, Inspirational Appeals stands out as the approach that effectively invokes feelings to garner support for initiatives.