What does the design thinking method primarily focus on?

The design thinking method primarily focuses on problem-solving by emphasizing a deep understanding of the needs of the end-user. This approach involves empathizing with users to identify their challenges and then ideating solutions that can be developed and tested.

By centering the process around users, design thinking encourages creative problem-solving and innovative thinking. It advocates for visualizing data in ways that illuminate insights and facilitate the formulation of new strategies that effectively address user needs. This method is iterative, allowing teams to prototype ideas and gather feedback, which ultimately leads to refined solutions that are more closely aligned with what users desire or require.

In contrast, creating visually appealing presentations and streamlining existing business processes do not necessarily engage with the iterative and user-centered approaches that define design thinking. Likewise, conducting market research, while informative, does not encompass the holistic and empathetic techniques that drive ideation and prototype development in design thinking. Thus, the correct emphasis is on the problem-solving aspect linked to understanding and expressing user needs.