What is the aim of supportive communication?

Supportive communication primarily aims to address problems while preserving relationships. This approach emphasizes empathy and understanding in interactions, especially during challenging conversations such as feedback sessions or conflict resolution. The goal is to facilitate open dialogue where individuals feel safe to express their thoughts and concerns without fear of judgment or reprisal. By focusing on understanding and maintaining positive relationships, supportive communication fosters a collaborative environment, encourages problem-solving, and enhances trust among team members.

In contrast, the other options do not align with the essence of supportive communication. Promoting competition among employees can lead to conflict and may damage relationships rather than support them. While improving sales effectiveness and enhancing customer service are important business objectives, they do not specifically target the relational aspect that supportive communication seeks to maintain and enhance.