What is the approach of using logical arguments to convince stakeholders called?

The approach of using logical arguments to convince stakeholders is known as rational persuasion. This method involves presenting facts, data, and logical reasoning to influence the opinions or decisions of others. It is particularly effective in professional settings where stakeholders are expected to make informed choices based on sound reasoning rather than emotional appeals.

Rational persuasion appeals to the rational side of individuals, fostering a sense of credibility and understanding. This strategy is often employed in negotiations, presentations, or when seeking buy-in for a project, as it emphasizes clarity and reasonableness in communication. Stakeholders are more likely to respond positively when they see well-structured arguments that address their interests and concerns, ultimately leading to better decision-making outcomes.