What is the approach of using logical arguments to convince stakeholders called?

The approach of using logical arguments to convince stakeholders is known as rational persuasion. This method leverages logical reasoning, evidence, and structured arguments to influence others' beliefs or actions effectively. It is particularly vital in business settings where decisions often require a clear articulation of facts, data, and rationale to gain buy-in and support from stakeholders.

Rational persuasion is effective because it appeals to the stakeholder's rational side, providing them with the justification needed to embrace a proposal or change. This technique relies on presenting a well-reasoned case that aligns with stakeholders' interests, which can lead to trust and credibility.

Other concepts, while related, are distinct from rational persuasion. For instance, a logical framework is often used to structure projects or proposals but does not specifically refer to the context of persuasion. Critical thinking involves the ability to analyze and evaluate arguments but is not in itself a form of persuasion. Strategic communication encompasses a broad range of techniques, including emotional appeals and tactics that go beyond mere logical argumentation, which makes rational persuasion a specific and focused approach within that larger context.